One marketing campaign propelled orange juice from a fruit byproduct to the secondmost popular morning beverage in the country. In many ways, the history of orange juice parallels the history of how a consumer culture has taken something healthy, overproduced and massmarketed it, altered it completely and in the process stripped it of its natural goodness and in the end, made it part of a wider health problem facing human society. She scored four top 40 hits in the united states in the late 1950s and early 1960s, including paper roses which reached no. Todays consumers want more than refreshment, they want something refreshingly different. Sunkist also invested in marketing fresh squeezed orange juice and.
By the mid1930s, one sunkist orange in five was being consumed in juice form, often at soda fountains, and sunkist juice was the secondmostpopular soda fountain drink, after cocacola. Drinking orange juice at breakfast is a peculiarly american custom, one. Sunkist comes to india under an exclusive brand license with future consumer limited. A marketing powerhouse, the cfge even made orange juice a standard breakfast drink for most. Sunkist orange juice 100 frozen concentrate case foodservicedirect sunkist orange juice 100 frozen concentrate 12 x 32 oz product sunkist orange soda 12 fl oz cans 6 pack dollar general gluten views january 2017. Growers united to form sunkist in order to develop and maintain stable markets for their members fruit. Sunkist was originally known as the southern california fruit exchange and. It doesnt say that openly, but the introduction mentions sunkist multiple times and in such glowing references, that youd have to be pretty thick not to see that this is a targeted piece of work meant to drive sales. Barely edging out sunkist, faygo won us over by nailing the balance between the tart and the sweet.
Sunkist also invested in marketing freshsqueezed orange juice and. Orange juices fresh and healthy reputation lies in the balance today, but it was. The national fruit growers exchange, under the sunkist brand, created a national campaign promoting drinking daily doses of orange juice for its health giving vitamins and rare salts and acids. The stand did a fairly brisk business in grapefruit juice and lemonade, too, but it was the juice of the orange that was its mainstaythat, and the oranges. The folks at sunkist were motivated by what they believed was a societal mission to enhance peoples daily lives. Sunkist soft drink wikimili, the free encyclopedia. Diet sunkist soda beams with bold, sweet orange flavor thats low in calories and refreshes the moment you taste it. Quality, availability, freshness and sustainability make sunkist the food lovers choice. Diet sunkist orange soda, 2 l bottle dollar general. I tried 45 oranges and this is the best one extra crispy. Sunkist juices from the vitality express dispenser. For over 125 years, weve made a name for ourselves not just on groves, but all over the world by welcoming everything from juices to vitamins to nuts into the sunkist family as licensed products. In the early 1920s orange juice became part of the american breakfast.
The sunkist citrus house served freshsqueezed orange juice and lemonade on main street from july 1960 to january 1989. Sunkist reamers were manufactured in a variety of colors, like green, pink, blue, yellow, black and white. Serving delicious juices and juice drinks has never been easier with this complete line of flavorful sunkist brand 32 oz concentrates. By 1981, sunkist was one of the top 10 soft drinks, a first for any orange soda. This book traces the origin of the orange to southeast asia. The soft drink was the idea of mark stevens, who foresaw the potential based on market research which. Sunkist company history history in the late 1880s, california citrus growers. Sunkist frozen juice concentrates are ready when you are. Just thaw, mix with water, and you are ready to serve your customers a variety of refreshing. Apart from the history and the industry the author covers all sorts of orange related subjects. Starting in 1994, tom porter and lydia passannante renovated and restored the. Oranges are my favorite fruit, and if i didnt see another one until next winter, id be ok with that.
Advertisement for sunkist oranges, showing oranges and. It advertised a sunkist branded juice extractor along with a bundle of oranges. This book, and this project is dedicated to the small farmers of. Sunkist recipes, orangeslemons was published in 1916 by alice bradley and the sunkist coop advertising bunch. With thousands of grower members stretched across the sunny citrus groves of california and arizona, the sunkist cooperative reflects the values and legacy of its 120year history. Official facebook page click to find out more about sunkist juice philippines. Sunkist family stories a cooperative of family farms. However, not until 1916 when the drink an orange campaign was launched, were reamers marketed to the masses. Sunkist reamers were produced as a promotional item. The history of sunkist is as rich as the history of california and arizona. Original reprint of sunkist recipes orangeslemons, originally published in 1916 by the. They were going to sell them the tool they needed to do it. Pamphlets heralding the benefits of the orange were distributed through doctors offices.
Sunkist orange county fruit exchange building sunkist. The exchange itself, however, had incorporated 29 years earlier, on november, 1893. Soon, sunkist became the bestselling orange soft drink and sales continued to climb. Unfollow sunkist sign to stop getting updates on your ebay feed. Sunkist was first licensed by sunkist growers to the general cinema corporation, the leading independent bottler of pepsicola products at the time. In fact, were actually one of the leading food and beverage licensors worldwide we know, crazy. Anita jane bryant born march 25, 1940 is an american singer and antigay rights activist. Misunderstanding orange juice as a health drink the atlantic. Calories in sunkist navel orange and nutrition facts. The orange became a symbol of everything california promised, and california became the center of the orange empire. For example, a carton of 88s contains 88 mediumsize oranges.
Part bombe glace line a mold with orange ice, made, if. Known around the world for high quality citrus fruits, sunkist growers inc sunkist nectar are delicious, refreshing and importantly, as pure as your smile. The cfge created the iconic sunkist brand around 1907, and in 1952 they changed their name to sunkist growers, inc. Sunkist consumer hotline phone 866 3746567 contact on december 11, 2018 after initial inquiry earlier in december 2018. Though our designs may have changed, our commitment to growing quality citrus has remained steadfast.
He created the slogan drink an orange and sold it to sunkist. Full online access to this resource is only available at the library of congress. Enjoy diet sunkist soda anytime or mix with ice cream for delicious orange floats. Last year, orange juice sales hit their lowest level in at least 15 years. And across the country, daily glasses of navel orange juice were a must after sunkists mad menstyle ad. Sunkist orange juice 100% frozen concentrate 12 x 32 oz. Contact your local sales representative to learn how we can support your business. Get full nutrition facts for other sunkist products and all your other favorite brands. The national fruit growers exchange, under the sunkist brand. California fruit growers exchange the online books page. California fruit growers exchange, c1920, also by inc sunkist growers page images at hathitrust. Theres no better way to put citrus center stage and generate interest. Citrus of all sorts is in peak season right now, so i make it my mission to jam as many segments into my mouth as medically possible during this halcyon time.
The first to promote orange juice with its drink an orange. The recipes in this book were prepared for women who like oranges and lemons and. Sunkist soda was so well received by consumers that it was launched nationally in 1979. Several of our growers have answered the call, making sunkist a proud provider of usdacertified organic citrus. Gear up for good times with the bright taste of diet sunkist soda. Sunkist reamer in kitchen glass reamers for sale ebay. Sunkist 02ar lemonlime extracting bulb for sunkist no. In 1916, sunkist began a drink an orange ad campaign to promote the new concept of orange juice. Todays image is the cover of a 1932 coloring book from the california fruit growers exchange. To spread the word, lasker launched the drink an orange campaign in the saturday evening post. But over the past few years ive had to reassess my diet and cut back on the quantity of acid i consume. By managing to avoid being too dry or overly syrupy, faygos orange soda didnt contribute to the tasting groups increasingly puckered mouths, a feat that most of its eleven competitors couldnt claim. Sunkist also invested in marketing freshsqueezed orange juice and lemonade as superior alternatives to artificial beverages such as cocacola. The juicy history of the orange in america sun sentinel.
Orange juice, promoted as a healthy drink was a neat way to use the product though decades later florida provides nearly all the oranges for processed juice. There are 80 calories in a 1 medium orange serving of sunkist navel orange. The history of processed orange juice and its marketing highlights the fact that as a society we tend not to care too much about deceptive advertising unless. After lasker changed the companys name to the much more enticing sunkist, he began brainstorming ways to increase orange.
The assignment in our broadcast advertising class was to create a. The best part was that sunkist wasnt just going to convince the public to juice oranges. The illustration isnt identified as orange county, but it might as well be. Orange juice became the way to start every day after sunkist spread the word that drinking a california orange was not only as sweet and delicious as eating one, but held the promise of a healthy life. Sunkists classic popular juice flavors include orange, apple, pineapple, and grape. Sunkist is a brand of primarily orange flavored soft drinks launched in 1979. The social history of a singular fruit american heritage. In honor of the 60th anniversary of disneyland, i made a yesterland list. The soft drink was the idea of mark stevens, who foresaw the potential based on market research which indicated that, worldwide, orange was the third best selling soft drink flavor largely due to the cocacola companys fanta brand. Orange countys local distinctions can be traced to the time when the orange.
Website, sunkist growers, incorporated is an american citrus growers nonstock membership. But in the 1920s, when sunkist was trying to increase consumption of citrus fruits, the company began pushing its drink an orange campaign to promote the thennovel concept of orange juice. Sunkist managed to get into school curriculum with text books, wall charts and colouring books that told the story of the orange. Orange butter frosting 4 tablespoons sunkist orange juice 1 teaspoon grated sunkist orange rind cup butter 1 cup powdered sugar mix sunkist orange juice and rind.